The workbook takes young entrepreneurs on a journey through four districts of Entrepreneur City — each one building a real-world skill they'll use for life.
The workbook is divided into four districts — each one unlocking a different entrepreneurship superpower.
DISCOVERY DISTRICT
Section 1 · Self-Discovery
Every entrepreneur has a unique strength. Kids use fun self-discovery activities to find theirs and understand what kind of business fits their personality.
Guide: Taylor
IDEA ACADEMY
Section 2 · Ideation
From lemonade stands to tech apps — kids learn to identify problems and create solutions people actually want, then build a simple business plan around it.
Guide: KarSyn
MONEY BANK
Section 3 · Finance & Promotion
Kevarri and Brodie team up to teach kids how to price their product, manage money, and spread the word about their business.
Guide: Kevarri
LAUNCH PAD
Section 4 · Action
Carter helps kids put it all together — real-world challenges, milestone celebrations, and an accountability plan to keep the momentum going after the workbook.
Guide: Carter
Every young entrepreneur follows the same four-step path through the city.
Every entrepreneur has a unique strength. We help kids find theirs through fun self-discovery activities.
From lemonade stands to tech apps — kids learn to identify problems and create solutions people actually want.
Simple, kid-friendly business planning tools that make strategy feel like an adventure, not homework.
Real-world challenges and milestones that celebrate every win — big or small — on the entrepreneurial journey.
"My daughter started her own jewelry business after just 3 weeks with the workbook. She made $47 at her first market!"
Parent, Houston TX
"Carter helped me figure out how to fix a problem at school and turn it into a business idea. Now I have my own tutoring service!"
Marcus, Age 12
"The characters feel like real friends. My son reads the workbook every night before bed — he says it's better than any video game."
Parent, Atlanta GA
One workbook. Four districts. Endless possibilities. Grab your copy and start the journey through Entrepreneur City today!